Having a creative mind isn’t enough: more skills come into play.

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If you are in business creativity itself isn’t enough: more knowledge and skills come into play.

Let me examine some jobs — for their execution creativity is crucial yet is it enough to succeed?

Important. In my simple analysis, the following activities share one feature: they are all solopreneurs, that is, individuals who set up and run a business on their own.

Barber/hairdresser, shoemaker, carpenter, ceramist, electrician, blacksmith, carpenter, jeweller, plumber, mechanic, baker, tailor.

Some of these jobs need the craftsman or the technician to be super-creative.

Absolutely, despite common belief even electricians and plumbers can carry out the same…


Have faith, be true to yourself, trust yourself. Everything can be said with one word. Believe!

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People look for loopholes to get what they want from university degrees to a fit body, from money to their dream job.

Trying to chase their mirages, people search for a quick makeshift to win and show the world they made it!

From personal experience, the price I paid for every little or big thing I got was sacrifices, sweat and tears and hard work, hard work and again work. And it’s not over, yet.

I’m not here to tell you that you have…


Quali argomenti interessano il tuo pubblico? Quali temi diventano virali?

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Come guadagnare scrivendo online, fare soldi con i blog, come guadagnare online scrivendo articoli, e via di questo passo. In quanto a fantasia siamo un po’ limitati: le ricerche girano intorno allo stesso tema. Soldi e scrivere. O viceversa: scrivere per fare soldi.

I consigli che troverai su Google stanno in un pugno:

Trova il tuo stile, interessa il tuo pubblico, scrivi molto e spesso, pubblica all’ora giusta, usa la tecnica di questo e di quello, scrivi racconti e romanzi, ottimizza ciò che scrivi per i motori di ricerca, utilizza le parole chiave in modo intelligente, impara come scrivere per…


How long have you not spoken to the child within you?

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It is Christmas. Soon the new year will come. Many make good resolutions that few will keep because they all require effort and hard and constant work that can last a long time. Yet that’s the only job a human being should really focus on.

If you want to find some inner serenity and welcome life for what it is, why don’t you try to make things right with someone you haven’t talked to for many years?

Tell him you’re the adult he needed.
Talk to the child you were.
Tell him that when you grow up you will find the joy…


Curare l’eccesso di informazioni in una società ipercomunicativa: dalle email ai social media.

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Dovremmo tutti collegare il cervello ad un hardisk esterno e salvare il backup di tutti i compiti che dobbiamo portare a termine prima che faccia notte.

Molte delle cose che facciamo e che riteniamo importanti sono solo dei “mangiatori di tempo”; sono attività che potremmo fare nel tempo libero oppure delegare ad altri, quando possibile.

Se il nostro lavoro si svolge principalmente nel mondo digitale, fra tutti gli impegni i più comuni “mangiatori di tempo” sono:

  • controllare la posta elettronica;
  • leggere i titoli delle email e capire velocemente se ci interessa aprire il messaggio perché l’oggetto ha catturato la nostra…

Think positive thoughts, replace old mind patterns. Change your mindset.

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Perhaps your purpose dwells in the innermost place inside of you, that area you never wanted to reveal because like Pandora’s vase all the amazing things you hide deep within could manifest and you should accept you have so much to share with the world that scares you.

Be bold take off that lid and let all the creativity get out. Let all the love you have rise and shine. Let all the compassion out.

Let all your skills pave your path with great achievements and prosperity. …


How to keep away from a donkey dressed as a horse.

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I met entrepreneurs who have lost all their most important customers for some trivial behaviours and awkward manners; the reputation they had acquired thanks to some talented external consultants, partners or employees went busted.

I know entrepreneurs who have invested tens of thousands of euros to invent products which have seen the light of day after years and have been total flops while competitors have created much better competitive products in a very short time and today their market shares are well over 40%.

I saw business owners who have let the best salespeople and most experienced sales managers slip…


Abbiamo il coraggio di praticare ciò che predichiamo?

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Il web è affolato di persone in cerca di tecniche per diventare milionari o miliardari, una caratteristica che accomuna tutte le nazionalità, tutte le culture. Perché?

Semplice: tutti vogliono passare da uno stile di vita che non accettano a potersi permettere cose, cose, cose, credendo che il possederle dia loro la felicità.

Poi però, in molti, se glielo chiedi, affermano che il denaro non fa la felicità perché la felicità risiede nelle piccole cose. …


Ti sei mai chiesto perché le persone condividono le loro opinioni sui social?

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Molti manager pensano che leggere i commenti sia come parlare con potenziali clienti che esprimono la loro opinione su prodotti e servizi, quindi essenzialmente è una sorta di strumento di analisi di mercato.

In realtà le statistiche riportano un forte di calo di attenzione da parte del pubblico verso contenuti a sfondo commerciale quindi evitano anche di commentarli, a meno che l’azienda non realizzi dei contenuti dove i prodotti entrano in punta di piedi utilizzando tecniche di storytelling molto sofisticate allo scopo di creare prima di tutto una relazione fra azienda e pubblico, un rapporto privo di un intento di…


Did you ever wonder why you comment on social media?

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Managers think it’s like talking to potential customers expressing their opinion on products and services so essentially it’s a sort of market analysis tool.

Others assume it’s a chance to let off steam which until now didn’t exist while nowadays they can freely use to write any kind of aberration against anyone without undergoing any consequence.

In fact, some think that social media has given a microphone to millions of people who do not know what to do with it so they use it to chatter, rant, insult, exchange all kinds of opinions, make wishes, publish holy icons or offend…

Marino Baccarini

Corporate Communication, Web Marketing, Social Media Marketing Consultant. I help entrepreneurs planting trees whose shade others will get to sit.

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