About every war since the dawn of civilisation.
Reflections on 2024, wars, conflicts, separation, tribalization, polarization and strengthening of nationalisms.
As we take a moment to reflect on the condition of humanity from its dawn, we will soon find ourselves eliminating everything we know to discover that man has not always been guided by the destructive force of mental conditioning alone.
Was there a time when blood didn’t redden the rivers?
Was there a time when the need for oppression did not drive every single individual?
For many scholars there was.
Maybe someday that time will return.
For now, it cannot be seen in the distance, obscured by black, dense, heavy clouds, generated by an ego that claims his power on Earth.
Is there something each of us can do to break through those clouds?
We should give no room for hope here. In the mind of the blindfolded, it is the solution made up by who created the problem, so the problem remains and the solution is never found but only hoped for.
Hoping means relying on an unseen future to determine our fate, instead of taking charge of our present situation and living in the present moment. The only time that truly exists is now, so when we hope, we are essentially disregarding the present and focusing all our thoughts and energy on a time that is merely a figment of our imagination. In other words, hoping is nothing but a daydream that pulls us away from “being” in the present moment completely.
Remove the blindfolds from our eyes,
refuse to wear them again and free our sight from those who try to cloud it, accept that in the human dimension, there is nothing but suffering, regardless of which side one is on.
There’s no war on religions.
No war to gain land.
There’s no war for water.
There’s no war on terror.
There’s no “ism” or “ist”.
There are only thousands, even millions fighting on behalf of their ego.
Everybody fighting in what they believe is their unique way, but towards the same goal.
Many hold on to their victimhood today, and tomorrow they turn into oppressors. Then they reclaim victimhood in an endless cycle. Back and forth. Led by a force they aren’t aware of that drives their deeds and words.
However, if they were aware of that deadly force,
we wouldn’t be here making puns for a few bucks paid by the faction that resonates best with the victim-oppressor-victim nature of humans,
enjoying walking along the beach,
stepping onto tiny graves dug in the sand.
What do wars have to do with marketing and business communication?
As a business owner whatever you produce or sell, you are an active participant in the world economy, impacting in your small way the lives of others, near and far. Therefore, as part of your job, you should observe and understand the human condition, even if it can be disheartening at times. By doing so, you can act in your best interest while also positively contributing to humanity.
