How to choose the right consultant?

How to keep away from a donkey dressed as a horse.

Photo by Alexas Fotos from Pexels

W A R N I N G

Every time someone teaches you something or offers to teach you something, the notions and mindset you come into contact with are nothing more than a point of view that will be all the more correct the higher the number of people willing to credit that perspective.

But beware, this also happens when you choose self-teaching by reading books, attending webinars, gathering information from online sources such as tutorials, paid courses, blog posts, guides, and all free or paid informative content.

You should also be more knowledgeable because, although a large number of people are willing to credit that outlook, it is still likely that it contains a lot of notions that are yet to be proven.

It means that even if hundreds of thousands of people bought a best-seller with the latest marketing strategies you still need to understand whether to take them for granted or adapt them to your business; based on your personal experience and practices those theories could also reveal highly surpassed or rejected from other experts whose ideas could resonate more with your mindset and your business.

“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”

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Mindful Marketing & Brand Positioning

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